The most brutalist and efficient library by Sidebay Studio

The use of cutting-edge materials and manufacturing processes in the design and production of Elements_Efi has resulted in a product that is both durable and sustainable, reducing the environmental impact of its use.

A Webflow library infused with the brutalist way.

The use of cutting-edge materials and manufacturing processes in the design and production of Elements_Efi has resulted in a product that is both durable and sustainable, reducing the environmental impact of its use.

Launch your portfolio, agency, startup faster than ever

The use of cutting-edge materials and manufacturing processes in the design and production of Elements_Efi has resulted in a product that is both durable and sustainable, reducing the environmental impact of its use.

Just drag, drop and make your first MRR faster

The use of cutting-edge materials and manufacturing processes in the design and production of Elements_Efi has resulted in a product that is both durable and sustainable, reducing the environmental impact of its use.

OurStories

A social experiment on the fear of others. A collection of conversations with strangers about their beliefs and the human experience. Dismantling the fear of others one conversation at a time.


design question

How might we overcome the fear of others, create space for ways of life that are drastically different from ours, and increase our sense of connectedness to each other?

Design Process
01

Concept

Concept

Concept

As a way to explore the concept of 'The Fear of Others' , I set out to have meaningful conversations with complete strangers from all walks of life.

I needed to suspend my own beliefs, develop deeper listening skills and non-judgment in order to gain insight into another human being.  

Why is it so difficult for contradicting ideas and beliefs to co-exist in our minds, and how could I challenge myself to create space to deeply consider drastically different perspectives?

02

Strategy

Strategy

Strategy

It starts by immersing myself inside the minds of people that I would normally not interact with. Collecting stories and points of view that paint a fuller picture of the collective consciousness.

I placed flyers in coffee shops, climbing gyms, libraries, independent living facilities, and many more community boards in different neighborhoods of Pittsburgh. These would be self-selected individuals, so I also designed business cards to approach random strangers in the streets and invite them to participate.

100 strangers
100 walks
100 conversations

03

Progress

Progress

Progress

11/100 conversations

Even though there was no incentive, interest level has been high, people are eager for real connection.

Walks and conversations have lasted two hours on average!

80% of the time i'm listening and 20% talking/asking questions.

listen to them here! link

Want to be one of them? I might be in your city soon! Get in touch >> juan@consciousintervention.org

04

Findings

Findings

Findings

Coming Soon