conscious intervention

an experimental design studio where we rethink, redefine, and reimagine issues in society.

I'm all about diving deep, addressing the root causes instead of just slapping a band-aid on the symptoms.

an experimental design studio where we rethink, redefine, and reimagine issues in society.

I'm all about diving deep, addressing the root causes instead of just slapping a band-aid on the symptoms.

an experimental design studio where we rethink, redefine, and reimagine issues in society.

I'm all about diving deep, addressing the root causes instead of just slapping a band-aid on the symptoms.

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OurStories

A social experiment on the fear of others. A collection of conversations with strangers about their beliefs and the human experience. Dismantling the fear of others one conversation at a time.

Phoneless Days

For those looking to disconnect, to connect with others in real life.

Claverito

Empowering an Amphibious Community: Mitigating barriers through participatory design for increasing access to public services in the Peruvian Amazon rainforest

SEIU - Home Care Workers Union

Uniting isolated caregivers to amplify their collective strength. We are mobilizing their voices to advocate for increased funding and fair wages from local legislators, ensuring dignity and support for those caring for our most vulnerable.

TurnTables

Exploring methods of inclusion through the development of a toolkit that connects event organizers with individuals with disabilities; eliminating barriers to attendance at spaces and events that unintentionally exclude people with different abilities.

Incommunicado

An evolving written series that explores my vision for a better world. What does that world look like and how do we get there?

coming soon
Architecture View projects

about me

Conscious Intervention is a space founded by Juan José Cruz with a mission to build a more connected world.

I believe in the power of deep listening and genuine collaboration to ensure all voices in the room are acknowledged.

I redefine the role(s) of designers and researchers into one of building bridges and connecting the dots that empower individuals to enhance the quality of life for themselves and their communities.

As an architect, I have worked in Mexico, France, and the United States with top architecture firms such as Gensler, NBBJ, Moody Nolan, and Dietmar Feichtinger Architectes.

Over the past nine years, I have honed my skills in translating client and user needs into built environments. I see architecture as the original user experience discipline. I collaborated closely with clients and managed multidisciplinary teams of engineers, architects, and contractors through all phases of design, construction, and delivery.

My multicultural background and diverse skill set shape every project I undertake, with a focus on addressing root problems and building inclusive, sustainable futures.
Professional Experience:

Creative Director & Founder at Conscious Intervention
January 2024 - Now
Home Care Worker Organizer -SEIU
March 2024 - Active Project
MSc Graduate Student - Human Centered Design & Engineering at the University of Washington
2022 - now
Design Project Manager - NBBJ
2023
Design Project Manager - Mody Nolan
2022
Design-Build Project Manager - AE Works
2021-2022
Architectural Project Manager - United Health Group
2016-2021
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2015


Skills:

UX Design and Research
Project Management
Revit, AutoCAD, Bluebeam
Adobe Suite
Figma
User Interviews
Group Facilitation
Data Analysis
Participatory Design
Bilingual (English/Spanish)
Leadership - Strategy and Vision

Services:

Architecture (space planning/design)
Human Centered Design
Research
Participatory Design
Team Facilitation
Project Management
Space Planning - design standards
Strategy
Experience Design